In recent years, more and more Canadians have turned to the gig economy—working flexible, short-term jobs or side hustles—as a way to earn extra income. Whether it’s driving for rideshare apps, selling handmade products online, freelancing, or offering home repair services, gig work is changing the way people earn a living. For many, it’s not just about making money—it’s about creating flexibility, building skills, and opening new doors. But while side hustles are growing in popularity, they also come with a unique set of challenges. If you’re thinking about jumping in or already have, understanding the trends, motivations, and common hurdles is key.

How Many Canadians Are Doing Gig Work?

According to recent data, roughly 23–24% of Canadians are involved in some kind of gig work. In most cases, it’s not their full-time job—90% of gig workers use it as a side hustle to supplement their income. Gig work is especially popular in urban areas like Toronto and Ottawa, where the demand for flexible services is high. These side hustles range from food delivery and pet-sitting to virtual assistance and online selling. With technology making it easier than ever to connect with customers and clients, the gig economy is showing no signs of slowing down.

Why Are So Many People Turning to Side Hustles?

The main reason Canadians are taking on side gigs is simple: the rising cost of living. Groceries, gas, rent, and just about everything else are getting more expensive. In fact, 45% of gig workers started a side hustle specifically to help cover basic living expenses. A second source of income can provide a financial cushion, reduce stress, and even create opportunities for saving or investing in the future. For many people, a side hustle is a practical solution to make ends meet, and for some, it’s the first step toward running their own full-time business.

The Challenges of Being Your Own Boss

While side hustles offer flexibility and extra income, they also come with added responsibilities. Taxes are a big one. Around 36% of gig workers say they struggle with tax filing, especially when it comes to understanding Canada Revenue Agency (CRA) reporting rules. As of recently, digital platforms like Uber, DoorDash, and Etsy are required to report income directly to the CRA, making it harder for gig workers to fly under the radar. It’s more important than ever for side hustlers to keep accurate records and understand what they owe come tax season.

Talking About It at Work: Transparency and Trust

Another interesting trend is the growing transparency between gig workers and their employers. While some people keep their side hustles private, about 60% of Canadians have told their employer about their extra work. This growing openness may reflect the increasing normalization of gig work, but it also raises questions around potential conflicts of interest and time management. It’s important for workers to know their rights and responsibilities—especially if their side hustle starts to compete with or interfere with their day job.

Planning Ahead: Side Hustle Now, Business Later?

For many Canadians, what starts as a side hustle could grow into something bigger. Gig work is often the first step into self-employment, offering a low-risk way to test the waters, build confidence, and learn what it takes to run a business. But making the jump from side hustle to full-time entrepreneur requires planning, knowledge, and support. Many people don’t know where to start when it comes to writing a business plan, registering a business, or figuring out what funding is available.

How Job Skills Can Help You Succeed in the Gig Economy

That’s where Job Skills comes in. Whether you’re just starting your side hustle or thinking about making it your full-time career, Job Skills offers the tools, resources, and support you need to succeed. From self-employment programs to customized coaching and training, Job Skills is here to help you turn your hustle into something sustainable. Explore our programs for all types of entrepreneurs, including Self-Employment Pathways for Newcomers and the Right Fit for You program. Visit www.jobskills.org or head directly to our Self-Employment Services page to get started. Follow us on Facebook, Instagram, and LinkedIn to stay updated on the latest workshops, resources, and events to support your entrepreneurial journey.