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The internet's favourite dad' Stewart Reynolds. A.K.A Brittlestar, sat down with Job Skills' Compass Magazine to discuss creating Canadian Content

The internet’s favourite dad’ Stewart Reynold, A.K.A Brittlestar, sat down with Job Skills’ Compass Magazine to discuss his role as a Canadian content creator. In this clip, Brittlestar discusses the pro’s and con’s of creating Canadian centric content.

As businesses increasingly focus on digital marketing, the importance of creating content for specific audiences cannot be overlooked. When dealing with international clients or customers, creating Canadian centric content is essential. However, this approach is not without its challenges.


Build trust

Creating content that’s specific to the Canadian audience helps build trust with potential customers. Canadians are more likely to do business with indigenous businesses that pay attention to their unique needs. By creating Canadian centric content, businesses signal to Canadians that they understand their culture, values, and social issues.

Improves SEO ranking

Creating Canadian centric content enhances the SEO ranking of businesses operating in Canada. Search engines such as Google favor locally-specific content; hence businesses with Canadian centric content appear higher in search rankings.

Greater engagement

Engaging with audiences in their local languages and understanding their challenges makes the content more relatable and engaging to Canadians. This leads to greater engagement and sharing, organically increasing brand awareness.


Limited audience

Creating centric content for a specific location limits the audience to that geographic area only. Although this may assist in building trust with specific audiences, it can’t reach – or may even alienate – potential customers outside of Canada.

Narrow focus

Creating Canadian focused content can make marketing messaging uniform and overly-consistent, leading to less creative, less diverse content. This lack of variety may hamper a business’s image, standing, and popularity.

Increased costs

The cost of producing Canadian centric content is high, if businesses are not hiring a Canadian-based team. The business needs to create and maintain a Canadian-focussed writing team, which can be expensive and time-consuming to build and manage.

Creating Canadian centric content has many pros and cons. While creating specific content for the Canadian audience has its merits, it also has limitations. Businesses must find the right balance and consider several factors such as cost, creativity, reach, and audience when deciding on a Canadian centric approach. By making informed choices, Canadian businesses can create content that resonates best with their target audience, enhances brand awareness, and increases conversions.

Former Blue Jays’ Manager John Gibbons


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